# how to market a book
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Highly Visible Authors Sell More Books
Posted on 2 May, 2024 by Smith Publicity
If you've written a book, you may think its content will speak for you. But it's often quite the opposite in reality. Authors fortunate enough to work with the best book marketing companies are usually in the spotlight. Some writers are outgoing (or outspoken) and naturally find their way into the spotlight. Others need to try to put themselves there and get a buzz going about their books. Given the competition in today's marketplace, staying in the background can cause your book to have...
The Event Side of Book Promotion
Posted on 3 June, 2024 by Smith Publicity
Intense competition in the bookselling marketplace requires successful book marketing campaigns to utilize various tactics to stand out and gain coverage. Experienced publicists understand that linking newly published books and their content to current events is an effective way to attract attention. Additionally, choosing suitable events that align with the target readership is crucial. For nonfiction authors, participating in presentations, speeches, and networking at relevant...
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Building the Best Author's Website Matters
Posted on 13 June, 2024 by Smith Publicity
The significance of author websites in book publicity and promotion cannot be overstated. Websites help engage the media and potential book buyers, providing them with valuable information about the author and their published works. As such, an author's website is integral to their promotional efforts and should be part of a broader author platform with a social media presence. A successful author website should fulfill several essential criteria. Firstly, it should provide a means for...
_415c5.jpg "Building the Best Author's Website Matters"){kind=logo}
Building the Best Author's Website Matters
Posted on 13 June, 2024 by Smith Publicity
The significance of author websites in book publicity and promotion cannot be overstated. Websites help engage the media and potential book buyers, providing them with valuable information about the author and their published works. As such, an author's website is integral to their promotional efforts and should be part of a broader author platform with a social media presence. A successful author website should fulfill several essential criteria. Firstly, it should provide a means for...
_b095f.jpg "Building the Best Author's Website Matters"){kind=logo}
Building the Best Author's Website Matters
Posted on 13 June, 2024 by Smith Publicity
The significance of author websites in book publicity and promotion cannot be overstated. Websites help engage the media and potential book buyers, providing them with valuable information about the author and their published works. As such, an author's website is integral to their promotional efforts and should be part of a broader author platform with a social media presence. A successful author website should fulfill several essential criteria. Firstly, it should provide a means for...
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