Understanding Emotional Design
Posted on 22 September, 2023 by Meera Sharma
Emotional Design is the practice of deliberately crafting digital experiences that elicit emotions and forge a connection between users and a website or application. It's not about the purely functional aspects of a website but about the feelings and reactions it evokes in its visitors.
The Importance of Emotional Design
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Memorability: Emotional websites are more likely to be remembered. Users recall not only what they saw but also how they felt while interacting with the site.
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User Engagement: Emotions enhance user engagement. When a website sparks emotions, users are more likely to stay longer, explore more, and return in the future.
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Brand Loyalty: Emotional connections foster brand loyalty. Users who feel a connection with a website are more likely to become loyal customers.
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Positive Associations: Emotional design can create positive associations with a brand or product, making users more inclined to choose it over competitors.