Bath and Shower Products Market Trends, Size, Growth Factors and Analysis 2023-2028

Posted on 16 June, 2023 by Joseph Finch

IMARC Group, a leading market research company, has recently releases report titled “Bath and Shower Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global bath and shower products market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Bath and Shower Products Market?

What are Bath and Shower Products?

Bath and shower products are personal care items used for cleansing and maintaining hygiene during bathing or showering. They encompass a wide range of products designed to cleanse, moisturize, and nourish the skin and hair. Bath and shower products include items like body washes, shower gels, bar soaps, bath salts, bath oils, shampoos, conditioners, and exfoliating scrubs. These products are formulated to create a rich lather, which effectively remove dirt, oil, and impurities, and leave the skin and hair feeling clean and refreshed. Many bath and shower products are also infused with fragrances to provide a pleasant sensory experience during use. The features of bath and shower products vary depending on the specific product type. For instance, body washes and shower gels often come in liquid form for easy application and rinsing, while bar soaps are solid and provide a traditional cleansing experience. Shampoos and conditioners are formulated to cleanse and nourish the hair, thus improving its health and appearance. Exfoliating scrubs help remove dead skin cells, promoting smooth and radiant skin. Bath and shower products find application in various industries, including personal care, beauty, and hospitality.

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What are the Growth Prospects and Trends in the Bath and Shower Products Market?

The rising awareness among individuals regarding the importance of personal hygiene and cleanliness is influencing the market growth. Continuous product innovations, such as the introduction of new ingredients, fragrances, and formulations, is attracting consumers seeking new and improved bath and shower experiences. This is contributing to the market growth. The rising demand for eco-friendly and sustainable product variants is acting as a major growth-inducing factor. This, along with increasing environmental consciousness is contributing to the market growth. The rising focus on self-care and wellness is leading to an increasing demand for bath and shower products that offer relaxation, stress relief, and a spa-like experience. This, in turn, is propelling the market growth significantly. The expansion of e-commerce platforms enables consumers to conveniently purchase bath and shower products online, thus expanding the market reach and accessibility. This is also driving the market growth.

In line with this, seasonal promotions and gifting options for bath and shower products, along with the increasing product application in the travel and tourism industry is fuels the market growth. The market is also being driven by the rapid outbreak of coronavirus disease (COVID-19). There was a significant rise in the demand for personal care items, such as bath and shower products, during the pandemic, primarily through online distribution channels. This can be attributed to the mandatory lockdown implementation by governments of various countries and the widespread adoption of social distancing measures by individuals to prevent the further spread of the pandemic. Other factors, such as rising disposable income, aggressive influencer and social media marketing, and the easy product availability across various distribution channels at affordable price points, are creating a positive outlook for the market further across the globe.

Who are the Key Players Operating in the Bath and Shower Products Industry?

Competitive Landscape with Key Players:

The report has also analysed the competitive landscape of the market with some of the key players.

• Bath & Body Works LLC (L Brands)
• Beiersdorf AG
• Colgate-Palmolive Company
• Estee Lauder Inc.
• Henkel AG & Co. KGaA
• ITC Limited
• Johnson & Johnson Consumer Inc.
• Kao Corporation
• L'Oréal S.A.
• Plum Island Soap Co.
• The Procter & Gamble Company
• Unilever

What is Included in Market Segmentation?

The report has categorized the market based on type, distribution channel and region.

Breakup by Type:

• Bar Soap
• Liquid Bath Products
• Shower Cream and Oil
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Key Highlights of The Report:                                                    

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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