Calendars Continue as Marketing Items

Posted on 20 February, 2023 by Acu Track

Life coaches and others whose clients are following their programs still have significant branding and loyalty opportunities with journals and calendars. There's a convenience and tangibility to physical items that virtual lists lack. Therefore, journal and calendar printing continues as an active industry. You can look to other successful entrepreneurs for inspiration if you've weighed whether to produce branded calendars for your business. They see the value in branded items their customer use and appreciate. It also gives them an edge over competitors that don't offer these courtesies to their clients routinely.

The analog world loses ground to the digital space each year, but humans are still making decisions. By their choices, they keep some analog items in widespread use. It's interesting to note that book sales are strong, and still more than 80 percent of books are read in paper copies. There is a market for audiobooks and eBooks, but not to the point that published volumes are at risk of going extinct. It's been different for magazines, where most print versions are ending. But their more timely content feels fresher online, and people like the convenience of reading content anywhere on an electronic device.

In the PR world, many press kits today are digital/virtual, but sometimes a physical kit may be produced. It's especially true in the case of product launches where editors and producers may be gifted a product sample. In those cases, the materials announcing and describing it need to physically accompany the object. Sending someone a sample and then asking them to go online or scan a QR code to get information could take time they aren't willing to give. It means your sample will be discarded or overlooked, and the campaign won't win the coverage it seeks. Not all press needs are alike.

Finding a calendar printer that gives you options also matters. The more unique and less generic any printed item appears, the more it will make a branded statement. It goes a long way toward making an item well-received and valued among your clients. If they keep a journal-like calendar, you may consider spiral binding. It makes printed books stay open easily and facilitates writing. More minor details and finishing touches make a difference, and people notice. In a competitive business climate, focusing on customer satisfaction makes a difference. It will help you prosper in the long run.