7 Digital Marketing Strategies For Your Business

Posted on 13 February, 2023 by Micheal Alexander

1. Define Your Audience

Knowing your target audience before you get started is important to focusing your digital marketing efforts. Who are they? What age? What are they interested in? Who are they friends with? What communities are they apart of? Clearly defining your customer will help you later when deciding which platforms to use. Birmingham Digital Marketing Strategy

2. Identify Your Value

Your value to your customer makes you different. Why are you different? What value do you provide to your customers that no one else does? Identifying your value to your customer clearly will help you when planning your content. Your content marketing strategy should include your value proposition to your customer often and knowing this helps plan your social media posts and website content.

3. S.M.A.R.T Goals

SMART is an acronym that refers to Specific, Measurable, Attainable, Relevant, and Time-based goals. SMART goals are defined, structured and trackable with clear objectives and milestones.

Specific

Work on clearly defining your digital marketing goals. Think about who you want to target, what are they interested in, what can I provide to them that will be appreciated, and what would I like to achieve with my digital marketing campaign?

Measurable

With everything you do, your digital marketing efforts should always be measurable. Regularly look at your data and results – how much activity did a post get? How many opens did my e-mail receive? How many people downloaded our guide? These platforms provide advanced data reporting tools and you can use these to make gains in your digital marketing.

Achievable

Set some goals that you can achieve short-term. Digital marketing is a long-term investment. We always say it’s like going to the gym. It takes time to build muscle, but the results are amazing.

Relevant

Make sure you efforts are clearly defined and relevant to your goals. A women’s shoe store probably shouldn’t advertise on men’s websites. It may seem obvious, but many companies make the mistake of overlooking the relevancy of their digital marketing ads.

Time-based

Set a time-based deadline or goal for achieving a realistic goal. Without discipline, your campaigns may not make the substantial impact to your businesses’s growth as you expected. Time-based goals force you to analyze, measure, and pivot on a regular basis.

4. Pick Your Digital Marketing Strategies

Now that you have clearly defined your customer and identified your value proposition to your customer, you can now choose the appropriate digital marketing channels to reach your target audience. Optimize your website, choose your digital advertising channels, and form a content marketing plan.

5. Choose Your Budget

Setting a budget is an important part to your digital strategy. You want to define a customer acquisition cost early on in your campaign. What will you spend to gain a customer and what is the lifetime value of that customer to my business? This ensures you build a profitable digital marketing campaign. Most companies spend $2000-$10000+ each month on online advertising.

6. Launch Your Digital Marketing Strategy Campaigns

You have planned step by step your digital marketing campaign – now it is time to launch. Go live on social media, your website, and any other platforms you’ve chosen to advertise. Make sure you have advanced tracking in place recording data and measuring analytics across your channels. Birmingham PPC management services

7. Analyze and Measure Your Results

Measuring data from your digital marketing campaign is vital to your success. Look for key performance indicators like click-through rates to measure your Ad’s relevancy. Look at engagement rates to see if you audience is interested in your content. Analyze views and bounce rates and mobile device usage and time spent on your content to make adjustments and fine-tune your results.