How English to Marathi Transliteration can help businesses and brands to cater to Maharashtrian Market?

Posted on 30 September, 2022 by Devnagri

Transliteration is the process of rendering the language from one writing and character system to another. It deals with converting a text character as per its phonetic sound. Transliteration at times appears very similar to translation however there is a great difference between the two. Transliteration does not include translating a word or a sentence. It just conveys the original word in the target language. Whereas, translation includes translating the meaning of the content from one language to another.

Marathi is the official language of the state of Maharashtra. There is a considerable audience that speaks, comprehends, and prefers the content in the Marathi language. The Marathi-speaking population accounts for around 90 million. Such a huge audience base is a major attraction for many brands, businesses, and content developers.

English to Marathi Transliteration can make the content more comprehensible and accessible to Non-Marathi audiences. It can help one to convey accurate information to the readers using phonetics. For instance, when you go to a Maharashtrian restaurant you may find some words that are written in Marathi script (Devnagri) however, you may not be aware of how to pronounce them. English to Marathi Transliteration can help you to know the exact pronunciation of the words. It can convey the words without translating their meaning.

Eliminate the unfamiliarity with English to Marathi Transliteration

Transliteration can more the language more accessible for anyone who is not familiar with the language. It can increase the readership of the content and helps business to optimally present their content. Publishing houses prefer transliteration to a very extent in order to discuss foreign cultures, places, references, people, etc. It makes it easy for the publishing houses to present their content with its linguistic references intact.

English to Marathi Transliteration makes it easy for the audience/readers to read the text in another language. Transliteration helps one to maintain the interest levels of the audience and provide them with the perfect pronunciation of the same.

Transliteration is widely used in restaurants and libraries where the search is often performed in different writing systems. Transliteration makes it easy for people to perform their searches when working with regional languages. For instance, words like pajamas or karate don’t have their origin in Latin. They are transliterated from their original source language into Latin.

Moreover, when brands think of expansion transliteration is one of the most important things that they must consider. English to Marathi Transliteration can help them to improve the readership of their content. Many audiences prefer the content in the primary language which can differ from the brand language. The brand name localization in the Marathi language can prove to be of great help. It can increase the acceptance of the brand and makes it more relatable to the audience.

English to Marathi Transliteration is one of the most profound and best ways to cater to new markets and create a favorable perception of a brand/business.

Source: https://devnagri01.blogspot.com/2022/09/how-english-to-marathi-transliteration.html