10 Simple Tips to Improve Your Business Listing in the Google Places Directory

Posted on 1 September, 2022 by prasanjitbd

Among the best free online marketing tools for business owners today is Google Places Directory. When first released, known as Google Local Business Center, it became an essential tool for increasing a business's popularity on the web to attract local consumers.

And even though millions of customers search for local businesses every day using Google Local Marketing, or popularly known as Google Maps Marketing, Google offers this tool for free.

Now is the time to learn 10 quick tips on how you can use the Google Places Directory to attract new local clients to your business:

Tip 1 – Use your real business name

Some businesses have gone to extremes and  buy bad google reviews stuffed extra words into their business name. This helped them gain a short-term position in local listings, but Google is cracking down on this behavior and these businesses will suffer in the future. This means you can consider adding 1-2 keywords to your name if it sounds natural and accurately represents your business. Here is an example:

Real trading name - Fred Withers Ltd

Google Places Listing Name - Fred Withers Plumbing Ltd

Tip 2 – Make sure your business information is 100% accurate

The accuracy of your business information is essential. Give your potential customers exactly what they're looking for: the right business information.